Uniting
Survey
Expertise

with
Litigation

Consumer survey research and expert witness testimony for trademark and deceptive advertising litigation
Services

Survey & Expert Witness Services

Consumer Perception Surveys
  • Likelihood of Confusion
  • Secondary Meaning
  • Genericness
  • Fame
  • False and Deceptive Advertising
Expert Consulting & Testimony
  • Expert Reports & Testimony
  • Evaluation of Expert Surveys
  • Pilot Surveys
  • Rebuttal Surveys & Reports
  • Attorney Support for Depositions/Trial

Why partner with FocusMark?

Scientific Rigor
Survey evidence can face intense scrutiny. We rely on authoritative treatises and scientific research to ensure surveys are reliable.
High-Stakes Experience
Dr. Carden has been retained as a survey expert in federal cases and has worked with other experts on a wide range of disputes that have proceeded to trial before federal courts.
Speed & Flexibility
From pilot surveys to complex rebuttal reports, we can adapt to the pace of litigation, delivering rigorous analysis on tight deadlines.

Principal: Dr. Lucas Carden

Dr. Lucas Carden is a survey research expert with over a decade of experience designing and evaluating consumer surveys in litigation, corporate market research, and academic contexts. He holds a Ph.D. in Psychology from the University of Southern California, with a specialization in Social and Consumer Psychology.

Dr. Carden has been retained as a survey expert in U.S. District Court matters and has worked on disputes involving likelihood of confusion, secondary meaning, genericness, and deceptive advertising.

Beyond litigation, he has conducted consumer survey research for Fortune 500 companies and has held academic appointments at Occidental College and the University of Southern California Marshall School of Business.
Learn more