Uniting
Survey
Expertise

with
Litigation

FocusMark provides expert witness testimony and consumer survey research for trademark and deceptive advertising litigation
Services

Services

Consumer Perception Surveys
  • Likelihood of Confusion
  • Secondary Meaning (Acquired Distinctiveness)
  • Genericness
  • Fame
  • Deceptive Advertising
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Expert Consulting & Testimony
  • Pilot Surveys
  • Expert Survey Consulting
  • Expert Witness Testimony
  • Rebuttal Surveys & Reports
  • Trial/Deposition Preparation
Learn more

Why partner with FocusMark?

Scientific Rigor
Survey evidence can face intense scrutiny. We rely on authoritative treatises and scientific literature to ensure surveys are reliable and Daubert-proof.
High-Stakes Experience
Dr. Carden has provided research support for high-stakes trials in federal courts, in addition to state court, TTAB, and NAD proceedings.
Speed & Flexibility
Whether you need s quick pilot test or complex rebuttal survey, we have the capabilities and experience to adapt to fast-paced litigation.

Principal: Dr. Lucas Carden

Dr. Lucas Carden is an expert in survey research with over 10 years of experience developing, conducting, and analyzing scientific and consumer surveys in academic, corporate, and litigation contexts.

He holds a Ph.D. in psychology from the University of California and has published peer-reviewed research in psychology and consumer science journals.

Dr. Carden has held academic positions at the University of California Marshall School of Business, Occidental College, and INSEAD Business School.

In a corporate context, he has designed, conducted, and analyzed consumer research studies involving surveys for Fortune 500 companies (e.g., Proctor & Gamble, Johnson & Johnson, Intel, Abbott Laboratories).

Curriculum Vitae
  • Disputes in which Dr. Carden Provided Research Support for Survey Expert’s Report and/or Testimony
  • For a full list, please contact Dr. Carden
  • Hermès International and Hermès of Paris, Inc., v. Mason Rothschild.
  • USDC - Southern District of New York
  • Nike, Inc. v. Stockx LLC.
  • USDC - Southern District of New York
  • Peloton Interactive, Inc. v. Icon Health and Fitness, Inc.
  • USDC - District of Delaware
  • Adidas America, Inc., an Oregon Corporation; and Adidas AG, a Foreign Entity v. Thom Browne Inc.
  • USDC - Southern District of New York
  • Delta Airlines Inc. v. Marriott International, Inc. & Marriott Worldwide Corporation.
  • USDC - Northern District of Georgia, Atlanta Division
  • Fujifilm North America Corp. v. PLR IP Holdings LLC and PLR Brand Services LLC.
  • USDC - Southern District of New York