Dr. Lucas Carden is an expert in survey research with over 10 years of experience developing, conducting, and analyzing scientific and consumer surveys in academic, corporate, and litigation contexts.
Dr. Carden holds a Ph.D. in psychology with an emphasis in social and consumer psychology from the University of Southern California. During his doctoral studies, he received training in survey research methodology, sampling, statistics, interviewing, and measurement. He received specialized training in the psychology of human survey response from his co-advisor, Dr. Norbert Schwarz, an expert on survey methodology and consumer judgment and decision making (see Dr. Schwarz's research in the Federal Judicial Center's Reference Manual on Scientific Evidence and Trademark and Deceptive Advertising Surveys: Law, Science, and Design.
Dr. Carden has published peer-reviewed research in psychology and consumer behavior journals and has held academic positions as a Postdoctoral Scholar and Researcher Associate at the University of Southern California Marshall School of Business, an Assistant Teaching Professor of Psychology at Occidental College, and an Invited Visiting Researcher in the Marketing Department at INSEAD Business School.
In a corporate context, Dr. Carden has designed, conducted, and analyzed consumer research studies involving surveys for a variety of Fortune 500 companies (e.g., Proctor & Gamble, Johnson & Johnson, Intel) and has conducted educational workshops on best practices in survey methodology to professional market researchers at Abbott Laboratories.
In a litigation context, Dr. Carden has provided research support services regarding the development, execution, and analysis of surveys as evidence for trademark, patent, and false advertising disputes in federal court, state court, TTAB, and NAD proceedings. He was the lead researcher for Dr. David Neal's peer-reviewed publication, "Psychological Considerations in Designing Trademark and False Advertising Survey Questionnaires,” which appeared in an authoritative treatise for survey experts.
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