Dr. Lucas Carden is an expert in survey research with over 10 years of experience developing, conducting, and analyzing scientific and consumer surveys in academic, corporate, and litigation contexts.
Retained as a survey expert in multiple U.S. District Court matters
Conducted survey research and rebuttal critiques in disputes involving likelihood of confusion, secondary meaning, genericness, deceptive advertising, materiality, and patent valuation
Experience spans proceedings before federal and state courts, TTAB, and NAD
Consultant on consumer behavior and perception for Fortune 500 companies such as Procter & Gamble, Johnson & Johnson, Intel
Designed and analyzed surveys on brand perception, advertising claims, and product evaluation
Applied behavioral science insights to corporate marketing strategy
Postdoctoral Scholar at University of Southern California Marshall School of Business
Visiting Professor of Psychology at Occidental College
Invited Visiting Researcher at INSEAD Business School
Ph.D. in Psychology (Social & Consumer Psychology), University of Southern California; USC Graduate Merit Award recipient
M.S. in Human Behavior, University of Southern California
B.A. in Psychology, University of Kentucky; former Men’s Soccer Team member; multiple C-USA Commissioner’s Academic Medals
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